Paperless work, cashless shopping, borderless communication... The world we live in is undergoing great changes. The ubiquitous phenomenon of immersive communication makes us rethink the media, redefine the relationship between people and media, and rethink the survival of human beings.

In 2012, in his monograph Immersive Communication: Communication Paradigm in the Third Media Era, the author first proposed the concept of "Immersive Communication" and constructed it theoretically, which was widely accepted and adopted by the academia and industry. In recent years, the author has been exploring the path of "immersive communication" from theory to reality, and at the same time reviewing theory from reality.

From the theoretical perspective of immersive communication, "Media Survival" uses ten chapters to reinterpret new phenomena and big problems in the field of news communication that cannot be fully explained by traditional media ontology, media values and media space-time view. The author points out that the vanishing boundary brings about the comprehensive integration of the virtual and the real. Immersive communication redefines the concepts of "man", media and survival and their mutual relations, and human's living space, values, game rules and cultural core are integrated and reshaped. The author puts forward "immersive news model" and "immersive advertisement model" which subvert the existing logic. It foresaw the future of biological intelligence represented by "immersive person" and the new ubiquitous civilization form being formed. This book is the reality test and development of the theory of immersion communication, with a certain degree of foresight.